Looking at Hi-Res's work, whilst I loved some of it, their website designs I found really irritating. I don't think Flash should be used too much in web design, it can alienate people using slower internet connections. Keeping it to a menu or an interactive element on the site is fine, but I think it can be overused. Also, their main website, whilst I understand it is just a temporary site whilst they work on their proper version, was really confusing at first glance. I have noticed that alot of these designers can do great work for other companies, but when it comes to designing something for themselves they mess up... maybe it's the lack of constrictions?
The above video is an internet promo they made for hit US TV series Ugly Betty. Around the internet are quite a few videos of turning an "ugly" woman into a "beauty" with the help of photo shop, and that is essentially what Hi-Res have done here. Focusing on this element appeals to two different markets: Computer users (especially those with an interest in imagery and design) and Fashion/Gossip column readers. With the computer users, there is the interest in the technical side, whilst with the Gossip column readers there is the element of how pretty much every magazine cover is photoshopped to make the model look flawless, sometimes to a dramatic extent. Of course, with Ugly Betty being based in a fashion magazine office, the idea was to focus on the fashion side... A great and intelligent promo.
I also had a look at some of their logo and identity designs. One of my particular favourites is for Sony's PSP.
Above is the main PSP identity, splashed around on packaging and advertising. It displays small logos that identify the PSP's capabilities - It isn't just a gaming machine (Playstation Controller symbol - an already well recognised symbol of gaming), but a video and music player, capable of displaying images etc. Unifying all the simple elements is one bold colour (Coral Red, though any colour can be used) with some lighter shapes behind the main PSP image giving a hint of movement - with the PSP being a portable device perhaps that is what they were trying to signify.
The above image again is showing the PSP's multi-faceted approach, and how it is more than just a gaming system, combining the screen, Playstation, Speakers, DVD player etc. Which would you prefer, all of those jumbled old objects or a sleek PSP that can fit in your pocket?
Links:
Official Website
The above video is an internet promo they made for hit US TV series Ugly Betty. Around the internet are quite a few videos of turning an "ugly" woman into a "beauty" with the help of photo shop, and that is essentially what Hi-Res have done here. Focusing on this element appeals to two different markets: Computer users (especially those with an interest in imagery and design) and Fashion/Gossip column readers. With the computer users, there is the interest in the technical side, whilst with the Gossip column readers there is the element of how pretty much every magazine cover is photoshopped to make the model look flawless, sometimes to a dramatic extent. Of course, with Ugly Betty being based in a fashion magazine office, the idea was to focus on the fashion side... A great and intelligent promo.
I also had a look at some of their logo and identity designs. One of my particular favourites is for Sony's PSP.
Above is the main PSP identity, splashed around on packaging and advertising. It displays small logos that identify the PSP's capabilities - It isn't just a gaming machine (Playstation Controller symbol - an already well recognised symbol of gaming), but a video and music player, capable of displaying images etc. Unifying all the simple elements is one bold colour (Coral Red, though any colour can be used) with some lighter shapes behind the main PSP image giving a hint of movement - with the PSP being a portable device perhaps that is what they were trying to signify.
The above image again is showing the PSP's multi-faceted approach, and how it is more than just a gaming system, combining the screen, Playstation, Speakers, DVD player etc. Which would you prefer, all of those jumbled old objects or a sleek PSP that can fit in your pocket?
Links:
Official Website
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